I’m about to say something controversial so stick with me. I’m not impressed you’re in the Forbes Coaches Council.
There I said it.
Let’s talk for a hot second about what it is and why it doesn’t impress me much.
So what is the Forbes Coaches Council?
According to the Forbes site, “Forbes Coaches Council is an invitation-only organization for successful business and career coaches.” Some of the perks include the following: articles on Forbes (obviously), networking opportunity, an association with Forbes (their words, not mine), personal service from the concierge team (more on that in a minute), discounts on other goods and services, web and mobile access to your desktop and let’s be honest, it’s 2019, that should be a given.
Now if by invite only, they mean you fill out an application and pay them $1200. It’s actually a super genius business model. Entrepreneurs drop $1200 and get aligned with the Forbes brand.
But let me tell you, I haven’t seen anyone posting about being in the Forbes Coaches Council actually share an article they wrote on Forbes. I also haven’t seen a single person talking about this insane growth in their business since joining. I also know the criteria they list on their site is a lie. I know coaches in the council who are just now celebrating their one year mark. Yikes Forbes.
I’ve also seen people write about their experience with the Forbes Coaches Council and y’all, it ain’t pretty. One writer/coach talks about how in the 12 months she only had five articles appear on Forbes, edit time was slow was due to an influx in people writing and she had to fire her first Forbes assistant. Her second assistant was good but inconsistent.
Now I’ve had inconsistent assistants before and it’s more work for me and therefore not worth my time. Moral of the story is based on the people I’ve seen accepted as a member of this Forbes Coaches Council, I put 0 weight into it. They have three criteria listed and I know people in the council who don’t meet those requirements.
Now I understand why one would want to align themselves with the Forbes brand. I truly do. It’s a great and easy way to drive traffic. But I promise there are other ways to flex your expertise without paying $1200 for 5 articles and lackluster assistance.
1. Write on Medium
Medium has a built-in readership of 60 million people. Plus, you can set up a paywall for your pieces and say hello to recurring income. I’ve been getting paid on articles I wrote back in July every single month since I hit publish. I’ve also driven more traffic to my site than ever.
2. Get a PR Plan in place
Way too often I see entrepreneurs throwing a bunch of things at the wall and hoping it sticks in terms of visibility. Nah girl. It isn’t going to work. Get a plan in place and implement it. Get the brand sponsorships. Speak at those conferences. Make moves happen.
3. Be consistent offline
But Ashley, I want to run an online business. That’s cool. Trust me. But I have a news flash for you. Businesses exist outside of Facebook. GASP. I know. There are probably dozens, if not hundreds of businesses in your hometown who could use your services. Call me crazy but I think those local businesses are going to want to do business with someone local.
Here’s the thing, when you get consistent in your visibility strategy and get a solid PR plan in place, you don’t need to pay for Forbes articles. Instead, you get mentioned in them or asked to write them.
Get a plan in place people and start crushing life and business without having to join the $1200 club.
If you’re stuck on how to do that, grab a course or my content planner below. I teach entrepreneurs how to skyrocket their visibility through PR, quality writing and content planning. Use the code BLOG to take 20% off!